Written by Yannick Piessens on Jan. 7th 2020
Some researchers claim that e-commerce failure rate is as high as 97%. E-commerce is one of the most popular business models because it is so easy to set up. Create a website on Shopify and it’s done, you are an e-commerce owner. But is it really so easy...
Written by Yannick Piessens on Dec. 30th 2019
More than 80% of the e-commerce start-ups don’t even make a single sale. Then 80% of those who make a sale can’t get consistent sales. Then 80% of those who get consistent sales can’t increase the number of their sales. So not even 1% of the e-commerce owners know how to scale...
Written by Yannick Piessens on Dec. 14th 2019
Tip #1: Split Test More And Scale Horizontally

I can’t look at people who launch a campaign with 1 ad set and 1 ad then let it run forever.

Why not launch 10+ campaigns, 100+ ad sets, 1000+ ads?...
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