3 Life-Changing Facebook Advertising Tips
Written by Yannick Piessens on Dec. 14th 2019
Tip #1: Split Test More And Scale Horizontally

I can’t look at people who launch a campaign with 1 ad set and 1 ad then let it run forever.

Why not launch 10+ campaigns, 100+ ad sets, 1000+ ads?

Because most people are lazy.

Testing and researching is fundamental in any business. The businesses that don’t improve all fail without exception.

It’s the same with Facebook ads. Successful marketers always test a lot to gather huge amounts of data so that they can scale.

They also reach new audiences by scaling horizontally and this increase the money in the bank accounts.

As a bonus tip, a video ad with a great video that converts or an image ad with a great copy will make a big difference.

Tip #2: Research Competitors

Obvious but underrated.

If it works for them, it can also work for you.

Tip #3: Troubleshoot What Is The Weakest Link In Your Marketing

CTR too low, CPC too high, CPM too high? Link click to ATC low? ATC to IC low? IC to purchase low?

Changing just one thing can make you go from zero to hero.

A good marketer makes sure that there is no weak link so that everything runs smoothly with a bulletproof strategy.

Will you encounter problems? Yes but it’s also your job to always troubleshoot.

When everything runs smoothly, it’s time to optimize, scale and get more sales while strengthening your weakest link.

Yannick Piessens

Yannick Piessens helps e-commerce owners get more sales every day and scale their businesses. He is an expert at helping people understand what are the weak areas in their marketing and how they can skyrocket their sales. If you're interested in increasing your sales exponentially and scaling your business then definitely reach out and request a free strategy session today.
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